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Hello, dear community!
Since its inception in 2020, the Greater Stillwater Area Green Business Directory (GBD) has been a cornerstone of Sustainable Stillwater MN’s mission to promote eco-friendly businesses and foster a more sustainable community. What began as a personal challenge for Sustainable Stillwater MN board members has grown into a vibrant, impactful resource for the Greater Stillwater Area.
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Wendy struggled to find a native plant landscaper for her home, while Kelsey searched tirelessly for an eco-friendly print shop. These experiences sparked an idea, then a mission, and finally, the creation of the Green Business Directory—a platform dedicated to connecting the community with businesses that share a commitment to sustainability.
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A Streamlined Certification Process
In this new era of the directory, we are refining our approach to focus on simplicity, efficiency, and impact. Businesses are evaluated based on a thorough application process that emphasizes sustainable practices in energy use, water management, waste reduction, community engagement, and more. Applicants are encouraged to provide detailed responses, showcasing how their operations align with environmental stewardship.
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Our updated scoring system ensures transparency and fairness, with a minimum threshold to qualify for membership. Businesses that meet the criteria will be proudly featured in the directory, demonstrating their leadership in sustainability and their dedication to a greener future.
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How to Use the Directory
The revamped directory is now centralized on Sustainable Stillwater MN’s website, offering an intuitive, user-friendly platform. You can search for businesses by keyword, category, or industry, and explore detailed profiles that highlight their contributions to sustainability. This streamlined approach ensures easy access to the information you need to make eco-conscious decisions.
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Your Role in Building a Sustainable Community
When you support a business listed in the Green Business Directory, you’re making a powerful statement: sustainability matters. Let businesses know you found them through the directory—it’s a simple yet impactful way to encourage continued efforts toward greener practices.
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Together, we can champion a more sustainable future, one eco-friendly choice at a time.
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Thank you for joining us on this journey. Let’s support our community and our planet with every mindful decision we make.
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Welcome to the new era of the Green Business Directory - So go ahead, happy shopping!
What is a Green Business?
A green and sustainable business aims to operate in a way that balances the needs of the planet, people, and profits.
A green business...
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Minimizes Waste and Pollution: A green and sustainable business works to minimize waste, pollution, and environmental impact by using resources efficiently, reducing emissions, and properly disposing of waste.
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Uses Renewable Energy: Solar, wind, geothermal, or hydropower reduces reliance on fossil fuels and minimizes carbon emissions.
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Adopts Sustainable Practices: A green and sustainable business considers sustainability in all aspects of its operations, including sourcing materials sustainably, reducing energy consumption, and promoting sustainable transportation.
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Engages in Social Responsibility: A green and sustainable business understands its responsibility to contribute positively to society and the community. It may donate to charitable causes, volunteer time, or support social initiatives that align with its values.
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Emphasizes Transparency: A green and sustainable business communicates openly and transparently about its environmental and social impact, including disclosing its emissions, waste management practices, and community engagement activities.
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Why Should Businesses Go Green?
Going green and sustainable is the right thing to do from an ethical and environmental standpoint, but it also makes good business sense by reducing costs, enhancing reputation, and managing risks.
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Cost Savings: Green, sustainable practices help businesses save money in the long run. For example, energy-efficient lighting, appliances, and HVAC systems can significantly reduce energy bills, while using renewable energy sources can help companies avoid the ups and downs of fossil fuel prices.
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Competitive Advantage: Consumers are increasingly conscious of the impact of their purchases on the environment. They are more likely to support companies that are committed to sustainability. By being green and sustainable, businesses can stand out from their competitors, attract more customers, and enhance their brand reputation.
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Regulatory Compliance: Increasingly, governments are implementing regulations to reduce environmental harm caused by businesses. By adopting sustainable practices, companies can ensure compliance with these regulations, avoid potential fines, and maintain their license to operate.
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Risk Mitigation: Climate change and resource scarcity pose significant risks to businesses. By implementing green and sustainable practices, companies can reduce their exposure to these risks, such as disruptions in supply chains, climate-related damage, or legal liability.
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Employee Engagement: Employees want to work for companies that share their values and are committed to making a positive impact on the world. By implementing green and sustainable practices, businesses can engage and retain their employees and create a sense of purpose and pride in their work.
Apply to the Green Business Directory
The Greater Stillwater Area Green Business Directory is an exclusive resource for businesses committed to sustainability. Here’s how to apply and what to expect from the updated process:
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Eligibility Requirements:
Businesses can apply for a listing in the Directory if they:
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Location: Are located within Washington County, Minnesota, OR within a 100-mile radius of Stillwater and conduct business in Washington County. This includes services, mission-driven operations, and products shipped to local retail locations or online stores. Click here to view the eligibility map.
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Sustainability Commitment: Demonstrate sustainable practices through a thorough application process, including essay-style questions.
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Willingness for Verification: Agree to potential follow-up communications and/or site visits from Sustainable Stillwater MN’s outreach ambassadors.
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Eligible Businesses: Businesses offering products or services are eligible. Also churches, schools, and nonprofits.
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Donation (Optional): While not required, your tax-deductible donation supports the Green Business Directory’s mission by covering labor costs, materials, and the maintenance of your listing and promotional efforts.
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Ineligible Applicants: Government agencies and certain industries are excluded. Specifically, businesses involved in the following industries are ineligible due to our commitment to sustainability and ethical practices: tobacco, non-renewable energy, gambling, pornography, weapons, military or defense systems, or balloons.​
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Application Process
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Submit Your Application:
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Complete the online application, including essay-based questions designed to assess your sustainability efforts.
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Assessment by Sustainability Experts:
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Once submitted, your application will be reviewed by our GBD team.
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A detailed scorecard will be generated based on your responses, measuring your sustainability practices against established criteria.
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Notification and Certification:
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Applicants who meet or exceed the required score will receive a Green Business Certification.
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Certification includes a digital certification award PDF, recognition in the Green Business Directory for a term of 5 years, use of the Green Business Directory Member logo, and window sign and sticker (optional - by request).
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Why Your Support Matters
Your participation helps us:
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Promote sustainability across the Stillwater area.
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Maintain and grow the Green Business Directory.
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Foster community awareness about environmentally conscious businesses like yours.​​
Benefits of Being a Green Business Directory Member
Prominent Directory Listing
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Your business will be featured in the Greater Stillwater Area Green Business Directory with:
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Logo: Showcase your brand visually.
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Brief Description: A simple description of your business.
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Long Description: A concise overview of your business’s sustainability focus.
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Award Photo: Photo of business owner or staff holding the Green Business Certificate.
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Website Link: Drive traffic directly to your business website.
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Map Location: Pinned location to show where you operate.
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Increased Visibility
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Media Attention: Your business will be highlighted through Sustainable Stillwater MN’s social media, blog, and newsletter. Follow SSMN
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Enhanced Online Presence: Appear more frequently in search results for terms like "green business" and "sustainability."
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Community Recognition
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Certification Logo: Display the official Green Business Directory certification logo on your website and marketing materials to showcase your commitment to sustainability.
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Sustainable Network: Join a community of like-minded businesses working toward a more sustainable future.
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Order Here: Order your updated award certification to a 5-year term, a member poster, a member window cling sticker, and/or digital files of GBd member logos. Fill out the order form.
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Quarterly Promotions
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Green Pages Feature: Be featured in our quarterly “Green Pages” PDF, distributed to stakeholders, community members, and other green businesses.
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​Encourage Sustainable Practices:
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Inspiration: By offering sustainable products and services, you'll inspire other businesses to adopt similar practices and raise customer awareness about the importance of sustainability.
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Networking and Collaboration:
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Connection: Network and collaborate with other green businesses to share best practices and work together on sustainability initiatives. Join our Private Green Business Directory Facebook Group.
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Event Promotion
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Submit your business's sustainability-related events to be featured on Sustainable Stillwater MN’s Community Events page, reaching a broader local audience.
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Promote Green Tourism:
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Community Impact: Help spread the word that the Greater Stillwater Area cares about sustainability, fostering a community-wide commitment to environmental responsibility.
Frequently Asked Questions
How much does it cost to list my business?
At this time, membership is FREE, but we highly suggest a donation to keep things going. Thank you!
How long will it take to learn if my business is accepted?
Typically, we aim to review applications and provide your score, along with any applicable resources to help you qualify, within one week of submission. However, processing times may be slightly longer if your application is submitted at the end of the month or during a holiday period. While our team operates within limited monthly hours, scoring applications remains a top priority.
How long do I get to be in the directory if my business qualifies?
Your business will need to be re-certified every FIVE years.
Can I reapply if my business does not qualify for the directory?
Yes! You can take the application again at any time if you believe you can meet the qualifications. We are here to help with free resources and personal assistance. We want you to succeed and will do everything we can to help you make that happen!
Can my school or organization apply?
Yes, we are open to all schools, nonprofit and for-profit organizations, as well as businesses. However, the business must be located in OR do business in Washington County, Minnesota.
Does anyone verify my application questions?
Yes, our GBD Team will score your application and look at your answers carefully to determine your points. We might also do follow-up phone calls and even business visits to confirm your answers.
What businesses are not accepted?
All businesses are welcome except government institutions or businesses that sell or offer services involving tobacco, non-renewable energy, gambling, pornography, weapons, the military, defense systems, or balloons.
Can I update my directory listing myself?
No, if you have updates or changes for your directory listing, you will need to contact greenbiz-mm@sustainablestillwatermn.org. This way we can monitor and verify all business listing information.
What happens after I fill out the application?
After submitting your application, our team will carefully review your responses. Businesses that achieve a score of 110 points or higher (out of 200 points) will qualify for membership in the Green Business Directory. If your business does not meet the minimum score, don’t worry—your application will remain confidential, and we’ll provide a tailored packet of free resources to help you improve and reapply. Our goal is to support you on your journey toward sustainability.
What happens if I'm not satisfied with my score?
If you feel that your score does not accurately reflect your business’s sustainability efforts, please contact greenbiz-mm@sustainablestillwatermn.org. We are happy to work with you to review your responses and identify ways to increase your score, including clarifying your answers or addressing overlooked sustainability practices.
How do I increase my business's score?
One effective way to increase your score is to provide detailed explanations in your application. For instance:
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If your business cannot implement a specific practice (e.g., your rental agreement restricts control over building improvements or parking lot runoff), clearly explain the limitation.
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Highlight alternative measures your business takes to achieve sustainability in other areas.
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Our scoring system rewards thoughtful, transparent responses, so providing context for your choices will enhance your overall evaluation.
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What are the new application process highlights?
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The updated application now features essay-based questions designed to explore your sustainability practices in depth. This self-paced process gives you unlimited time to complete the application, allowing you to thoughtfully share your efforts.
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Throughout the application, you’ll find helpful tips and guidance to support you in writing clear, impactful answers.
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What is being discontinued in 2025?
1. Printed Materials
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Printing certificates, scorecards, and congratulatory letters.
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Personal deliveries of certificates and award boxes to businesses.
2. Media Coverage and Social Media Management
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On-site photos and videos with certificate-holding business owners.
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Closure of Green Business Directory’s Facebook, Instagram, YouTube, and LinkedIn accounts.
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Termination of the Social Media Manager contract position.
3. Web Platforms and Online Content
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Elimination of the www.greenstillwater.org URL (content will migrate to the new directory page on Sustainable Stillwater MN’s website).
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Discontinuation of the Brilliant Directory platform.
4. Content Creation Changes
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No more blog posts dedicated to individual businesses.
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Elimination of “sustainability highlight statements” for individual businesses.
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Discontinuation of sidebar ads promoting businesses.
Resources to Save Money
Want to make your business more green and sustainable but not sure where to start? Well, start here!
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IRA Tax Rebates and Credits
Inflation Reduction Act (IRA) tax rebates are available for energy-saving upgrades and clean energy conversion to businesses. What You Need To Know
BizRecycling
Customized waste and recycling help for your business free of charge. Recycling grants up to $10,000 for recycling equipment and supplies, staff training, and minor facility upgrades. Free site visits and customized waste plan from recycling experts. Free labels for all of your containers as well as free wall signs. Financial reward for starting or enhancing an ongoing organics recycling program. Connect with BizRecycling, a service of Ramsey/Washington Recycling and Energy by calling 651-266-1199 or go to BizRecycling.com
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EnergySmart
Energy Smart is a nonprofit service of the Minnesota Chamber of Commerce. We help businesses reduce their energy usage and save money. We make it easier and more affordable for your business to take action to be more sustainable. Businesses using Xcel Energy can receive a no-cost energy efficiency consultation that focuses on low and no-cost energy-saving recommendations. Your efficiency specialist will also provide a utility bill analysis, continuing project support, and assistance with grant funding. To schedule a consultation, call 651-292-3915 or visit Contact Energy Smart
GreenAmerica
Green America is a national nonprofit based in Washington, D.C. that provides guidance, resources, and national certification for 40+ kinds of business. Their mission is to help small businesses and social enterprises grow in the new green economy from the ground up. With over thirty years of experience, they offer one of the most comprehensive programs for small businesses committed to social and environmental responsibility. Certification through GreenAmerica.org gives Stillwater area businesses instant Gold Seal status in our Green Business Directory, the highest level of achievement. (800) 584-7336 or GreenBusinessNetwork.org
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CERTs
CERTs (Clean Energy Resource Teams) is set up to assist all organizations to connect to resources for energy efficiency projects, solar and renewable energy, and electric vehicles and charging infrastructure, including resources to finance those projects (grants and rebates). Contact Diana McKeown, Metro CERTs Director, Great Plains Institute, 612-278-7158 or CERTs
RETAP
The Minnesota Retiree Environmental Technical Assistance Program (RETAP) conducts free energy, water, and waste assessments at Minnesota businesses and institutions. After the assessment, the organization receives a customized report that can be shared with others in the organization. Each report contains prioritized recommendations, estimated financial and environmental savings, and contact information for funding resources.
Recommendations may be simple behavior changes, maintenance improvements, or more complicated retrofits. While you are under no obligation to implement the recommendations, a high percentage of surveyed clients do. Average annual savings from RETAP recommendations implemented in 2017 was over $6,000 per client. Contact Rin Porter, RETAP Coordinator: 952-236-7585 or Minnesota RETAP
MNTAP
The Minnesota Technical Assistance Program is similar to RETAP but is made up of University of Minnesota staff and students who specialize in need of specific businesses. Their analysis covers clean air and water, energy savings, and waste reduction. The industries are brewing and distilling, dry cleaning, ethanol production, fiber-reinforced plastics, food processing, healthcare, machining, and metal fabrication, metal casting, metal finishing, painting and wood finishing, printing, and auto repair shops. Contact at 612-624-1300 or MNTAP.umn.edu
SBEAP
The Small Business Environmental Assistance Program is a branch of the Minnesota Pollution Control Agency that provides organizations with grants and a no-interest small business loans for environmental improvements. 651-296-6300, Info.pca@state.mn.us or Small Biz Help
Minnesota PACE
PACE financing (Property Assessed Clean Energy) makes energy efficiency upgrades and renewable energy investments more attainable to commercial building owners. Minnesota PACE financing is available to most industries including farms, commercial office buildings, nonprofit organizations (including places of worship), and multi-tenant buildings. Common investments include solar panels, HVAC systems, lighting, and more. 651-204-6236 or MinnPACE.com
Xcel Energy Smart Energy Tool
If your business is an Xcel Energy customer, Xcel’s team of energy advisors will provide energy audits, tips for your business, and help you take advantage of their rebates and services. Connect with Xcel Energy
Solar Tool
Is solar right for you? A project of the Minnesota Department of Commerce, this online tool lets you determine if your rooftop gets enough sun to make solar installations cost-effective using existing satellite maps. Solar Maps
Home Energy Squad
For home-based businesses, visits are available from Xcel Energy and Centerpoint Energy specialists to determine how homeowners can save energy with measures like weather stripping, thermal image testing, energy-efficient fixtures, water heater adjustment, and more. Home Energy Squad
Second Harvest Heartland
Food Rescue: Every day, Second Harvest Heartland collects produce, dairy, deli, meat, bakery, and grocery items from more than 450 retail partners. This donated product is distributed to food shelves, meal programs, and shelters. Second Harvest Heartland accepts perishable and shelf-stable food from all retail categories that meet food safety labeling and packaging criteria. Food Industry Donations
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Reuse Minnesota
Businesses can get help to buy, sell, rent, repair, and share products that otherwise might go into the landfill. Reuse Minnesota members represent the reuse, repair, and recycle industries and are dedicated to reducing the demand for natural resources and the generation of greenhouse gas emissions, harmful pollution, and waste. Reuse Minnesota
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Energy Star Rebate Finder
Find rebates and special offers near you by ZIP Code on Energy Star-certified products. Products that earn the Energy Star label meet strict energy-efficiency specifications set by the Environmental Protection Agency. Energy Star Rebate Finder
Commercial Building Equipment Rebates
The Utility Genius rebate finder contains additional types of commercial equipment in categories where Energy Star certification is not available. Find Rebates
Our Green Business Directory Partners
Our Partners are companies or groups that offer free or fee-based services to help businesses become more green, sustainable, and resilient.
​BizRecycling
BizRecycling is the Department’s program to help businesses in Ramsey County and Washington County start, expand, improve, and manage business recycling, including organic waste collection. Sustainable Stillwater MN works to educate and connect businesses to BizRecycling resources. BizRecycling.com
About the Green Pages
The Green Pages is your quick and easy guide to finding sustainable businesses in the St. Croix Valley. This downloadable PDF organizes all members of the Greater Stillwater Area Green Business Directory (GBD) by category—such as consulting, retail & goods, and health services—and alphabetically, making it simple to find eco-friendly options that fit your needs.
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Whether you’re looking for a green contractor, a sustainable shopping experience, or a local restaurant that prioritizes the environment, the Green Pages helps you make choices that support both the planet and our community.
Our Green Business Directory Team
Leslie Frick – Project Leader & Outreach Ambassador
Leslie Frick’s dedication to sustainability and community engagement makes her an ideal Outreach Ambassador for the Greater Stillwater Area Green Business Directory. In this role, Leslie connects with local businesses and organizations, encouraging them to join the directory and take meaningful steps toward sustainability.​
As Sustainable Stillwater MN’s Waste Sustainability Officer, Leslie collaborates with Washington County BizRecycling to promote effective recycling, reuse, and waste reduction practices in the community. Her expertise in environmental stewardship is backed by a rich background in community activism, art, teaching, and project management.​
Leslie’s passion is evident in her recent projects, including her work with Watershed, Common Ground’s community organizing initiative to improve Lake Michigan’s water quality, and her contributions to the St. Croix River Association in assessing blue-green algae presence in local waters. Her efforts reflect a deep commitment to fostering healthier ecosystems and empowering communities to take action for a more sustainable future.
Kelsey Depew - Website & Membership Manager
Kelsey Depew brings a unique blend of communication expertise and environmental education to her role as the Membership Manager for the Greater Stillwater Area Green Business Directory. With a master’s degree in environmental education and natural resources, she has been a passionate advocate for sustainability and community engagement since joining Sustainable Stillwater MN’s board in 2018.
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As one of the creators of the Green Business Directory, Kelsey has been instrumental in shaping this resource, ensuring it connects eco-conscious consumers with local businesses committed to sustainability. In her role, she manages membership applications, communications, and the overall development of the directory to align with Sustainable Stillwater MN’s mission.
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Kelsey is deeply inspired by the idea that humanity’s harmony with nature can be restored by recognizing the interconnectedness of all life. She believes supporting local businesses with sustainable values is a powerful step in rebuilding this relationship. “Putting our money where our values lie is so important,” she says, and the Green Business Directory is a vital tool to help individuals and businesses do just that.